CHILLED Magazine
Volume 11 Issue 5
OWNING THE COCKTAIL WITH ROYAL DUTCH DISTILLERS
ROYAL DUTCH DISTILLERS HAS A GOAL: TO "OWN THE COCKTAIL." AND WITH A GROWING RANGE OF OFFERINGS RANGING FROM GIN AND GENEVER TO TEQUILA AND LIQUEURS, ITS DIVERSIFIED PORTFOLIO IS WELL POSITIONED TO DELIVER.
By Michael Tulipan | Photos by Margaret Pattillo
The goal of the "Own the Cocktail" campaign is to have Royal Dutch products always be part of the best cocktails worldwide. Leading the charge is Chief Operating Officer Peter Iglesias, who joined the company in 2016 as vice president of sales before being promoted to his current role in 2018. Iglesias is a 17-year veteran of the wine and spirits industry, having previously worked for ILLVA Saronno Holding SpA (Disaronno), Angostura Spirits and Wine, and Flor de Caña Rum.
At Royal Dutch, a division of De Kuyper Royal Dutch Distillers, Iglesias is charged with overseeing U.S. operations, which the company views as the most important cocktail market in the world. "In line with the global company vision to 'Own the Cocktail,' we want to offer a large variety of premium spirits and liqueurs to our consumers, bartenders, and partners to inspire the best-tasting cocktails," he says.
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