The Story of

Old Janx Wine & Spirits

The Story Behind Old Janx Wine & Spirits…

In a universe brimming with endless possibilities, Old Janx Wine and Spirits emerges as a beacon of innovation and tradition intertwined. Inspired by the whimsical libation from Douglas Adams' "The Hitchhiker's Guide to the Galaxy," Old Janx symbolizes more than just a drink—it's an ode to the joy of shared experiences and the significance of the journey over the destination.

Founded by industry veterans with over 50 years of collective experience, Old Janx Wine and Spirits was born out of a desire to reimagine the adult beverage industry. Disillusioned by the conventional structures and processes that often hinder innovation, the founders embarked on a mission to dissect and understand what truly makes a brand successful. They questioned the status quo, analyzed why certain practices thrive while others falter, and sought to create a paradigm that celebrates uniqueness over uniformity.

At Old Janx, we dive deep into the world of craft and emerging brands, embracing a bold and sometimes untraditional approach. We reject the cookie-cutter mentality, recognizing that each brand has its own story to tell and its own path to success. Our philosophy is rooted in the belief that there's no one-size-fits-all solution in brand building. Instead, we employ a bottom-up strategy, meticulously tailoring our methods to meet the specific needs of each brand we collaborate with.

Leveraging our extensive industry relationships, we execute with precision and passion. Our strategic Annual Operating Plans are a testament to our comprehensive approach. By integrating every pillar of the industry—Social Media, Digital Marketing, Route-to-Market Strategies, Experiential Marketing, Consumer Outreach, Public Relations, Distributor Management, and Amplification—we craft seamless, 360-degree plans that leave no stone unturned. We ensure these elements work harmoniously, maximizing investment and driving efficient, effective results.

We hold a firm belief that the Adult Beverage Sales & Marketing industry has room for improvement. Too often, it falls short of delivering on the promises and expectations set forth to partners. At Old Janx Wine and Spirits, we hold ourselves to a higher standard. Our commitment to excellence is unwavering, and our execution and results are second to none.

Join us on this extraordinary journey as we redefine the landscape of the adult beverage industry. With Old Janx Wine and Spirits, it's not just about the spirits we craft—it's about the stories we create, the relationships we build, and the innovative paths we forge together.

Discover our Legacy

Old Janx Wine & Spirits: Company Bio

Welcome to Old Janx Wine & Spirits. Best in Class Brand Building and Management.

At the core of Old Janx Wine & Spirits are three lifelong enthusiasts of the wine and spirits world: Peter James Iglesias, Gabriel Garcia-Pons, and Ellis Bruce Paul. Their shared passion isn't just business—it's a calling. Peter's dedication to building relationships, Gabriel's strategic vision, and Ellis's flair for marketing all stem from their deep love for the craft. Together, they pour their hearts into elevating brands, ensuring that every bottle tells a story of quality, innovation, and excellence in the industry they live and breathe.

Peter James Iglesias, with his extensive knowledge in brand management and distributor relations, sets the tone for excellence, ensuring that each brand under Old Janx's wing thrives. His ability to forge strategic partnerships in the competitive wine and spirits market is unmatched.

Gabriel Garcia-Pons leads Sales & Strategy, crafting dynamic, results-driven plans that drive market penetration and growth. His extensive network of sales partners and distributors ensures that Old Janx's brands find their rightful place in the market. Gabriel's focus on building long-term, sustainable relationships delivers the consistency and reliability clients need to excel.

Ellis Bruce Paul, a marketing maven, shapes the brand's identity and market presence. Ellis is known for elevating brands through sharp, engaging campaigns that resonate with consumers and enhance visibility across all media. His deep understanding of audience engagement and cutting-edge marketing strategies ensure Old Janx's brands stand out in a crowded marketplace.

Together, this powerhouse team offers a full spectrum of services, from Route-to-Market strategies to PR solutions and custom web development, all tailored to maximize brand potential. With over 50 years of combined experience, Old Janx Wine & Spirits is more than just an agency — it's a commitment to excellence. We are dedicated to driving emerging brands to new heights.