IS BAR CONVENT BROOKLYN THE ULTIMATE MILLENNIAL SHOW?
Main image above: Peter Iglesias, C.O.O. at Royal Dutch Distillery. Photo Credit: Amjed Osman Photography.
Written by David Rosengarten, Two Times James Beard Award Winner and famed Author and Chef
The average consumer has heard for years about the boom in Mixology—a movement that has had such profound impact on drinking patterns everywhere. But booms like these don’t happen by accident. They take vision…and they take money, too. They take coordinated will on the part of people who sell the bar lifestyle. These factors, for over a decade now, have come together in the rising Mixologist’s best friend: the spirits trade show. The average consumer does not attend—but when thousands of industry professionals get together in large convention spaces, when they set up booths, pour their wares for each other, encourage dialogue, foster formal seminars on key issues, the industry gets a jolt that, until the specifics of the next trade show, quivers throughout bars and bar consumers everywhere.
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